Profile Summary:

Benchmark Experiences, the creative events and brand activation arm of the prestigious Benchmark Incentive & Leisure Travels Pvt Ltd, is searching for a visionary Corporate Event Conceptualizer to be the chief architect of our client experiences. We are looking for a master storyteller and creative strategist with 5-7 years of experience in transforming client briefs into groundbreaking, unforgettable event concepts. The ideal candidate lives and breathes creativity, understands brand strategy, and excels at crafting immersive journeys for attendees. You will be the primary ideation engine of our company, developing the core "big idea" for everything from large-scale conferences and product launches to exclusive MICE programs. If you have a proven track record of developing award-winning concepts and can pitch your ideas with passion and conviction, we want you to lead our creative charge.

Role Overview:

As the Corporate Event Conceptualizer, you are the creative soul of our projects. You will be responsible for the most critical phase of any event: the idea. You will dive deep into client objectives, target audience psychology, and industry trends to brainstorm and develop powerful, engaging, and executable event concepts. This role is not about logistics; it's about defining the 'what' and the 'why' that makes an event meaningful and memorable. You will be instrumental in our client-pitching process, weaving compelling narratives that win business and set the stage for our production and design teams to bring your vision to life.

Key Responsibilities:

• Ideation & Strategy:
• Lead brainstorming sessions and creative workshops to generate innovative ideas.
• Decode client briefs to understand their core business objectives, brand ethos, and desired ROI.
• Conduct in-depth research on industry trends, new technologies (AR/VR, interactive tech), and competitor activities to ensure our concepts are fresh and cutting-edge.
• Develop the central creative theme and narrative arc for a diverse range of projects, including conferences, product launches, award shows, brand activations, and MICE travel programs.
• Concept Development:
• Flesh out initial ideas into comprehensive concepts, defining the complete attendee journey from pre-event communication to post-event engagement.
• Create detailed concept notes, mood boards, and visual references to articulate the look and feel of the event.
• Outline key experiential zones, engagement activities, content flow, and technology integration points within the event.
• Pitching & Presentation:
• Craft compelling, persuasive, and visually stunning pitch presentations that sell your creative vision to clients.
• Clearly articulate complex creative ideas, demonstrating how they meet the client's strategic goals.
• Collaborate closely with the sales and client servicing teams to develop winning proposals and presentations.
• Creative Oversight:
• Act as the 'guardian of the concept', briefing and collaborating with internal teams (Graphic Design, Production, Video) to ensure the integrity of the creative vision is maintained through to execution.
• Review and provide creative feedback on designs, layouts, and production plans.

Required Skills and Qualifications:

• Experience: 5-7 years of proven experience in a creative/conceptualization role within an event management company, creative agency, advertising agency, or brand management team.
• Portfolio/Case Studies: A portfolio showcasing successful event concepts you have developed is mandatory. It should demonstrate your creative process, from the initial brief and ideation to the final outcome.
• Core Competencies:
• Exceptional Creativity: A natural ability to think outside the box and generate unique, powerful ideas.
• Strategic Thinking: The ability to link creative concepts directly to business objectives and brand strategy.
• Masterful Storytelling & Presentation Skills: The power to captivate an audience and sell a vision with passion and clarity. Proficiency in PowerPoint/Keynote is essential.
• Client-Facing Acumen: Experience and confidence in presenting to and collaborating with senior-level clients.
• Strong Analytical & Research Skills: A passion for staying ahead of cultural and industry trends.
• Knowledge: A deep understanding of event production, brand marketing, and the MICE industry is crucial.
• Education: A degree in Marketing, Communications, Advertising, Brand Management, or a related creative field is preferred.

Why Join Benchmark?

• Be the creative mastermind behind some of the country's most prestigious corporate events and travel experiences.
• Work in a highly strategic role with a direct impact on the company's growth and success.
• Join a collaborative environment where your creative vision is valued and brought to life by a team of experts.
• Enjoy the stability and legacy of a leading travel company while working in a dynamic and innovative events arm.